Sales teams switch from Apollo.io to Dealmayker when they need more than a database. Get semantic ICP matching, instant lead qualification, and real-time intent signals that tell you not just who to reach, but why and when.
| What You Need | Apollo.io | Dealmayker |
|---|---|---|
| Core focus | Contact database + basic engagement tracking | Sales intelligence - understanding who fits and why |
| Lead discovery | Search 275M+ contacts by filters and boolean logic | AI automatically finds leads matching >70% of your ICP semantically |
| ICP matching | Filter by demographics: title, industry, size, location | Semantic understanding of pain points, value props, and buying context |
| Intent signals | Basic intent data from website visits and job changes | Real-time monitoring of hiring, funding, product launches, competitive moves, pain signals |
| Lead qualification | Export lists and manually review each contact | 2 minutes to qualify 100 leads with fit scores, buying signals, and approach angles |
| Personalization | Generic email templates with merge tags | AI-generated conversation starters based on why each lead matches your ICP |
| Best for | Teams who need contact data at scale | Teams who want to reach the right people with the right message at the right time |
"When you have access to contacts but struggle to identify which ones actually fit your ICP, semantic matching finds high-quality prospects that demographic filters miss. Get fewer, better leads instead of exporting thousands of irrelevant contacts."
"If your ICP is defined by pain points, use cases, or buying context rather than just job titles and company size, semantic understanding beats boolean search. Dealmayker finds prospects based on why they need your solution, not just what their LinkedIn says."
"When timing is critical to your sales motion, real-time intent signals (hiring, funding, product changes, competitive moves) help you engage at the right moment. Dealmayker monitors buying signals so you reach out when prospects are actually in-market."
Unlike Apollo.io, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Apollo.io is a contact database with 275M+ contacts and outreach tools. Dealmayker is a sales intelligence engine that understands your ICP semantically and automatically finds, qualifies, and monitors the right leads with context. Apollo gives you data; Dealmayker gives you intelligence.
Yes! Many teams use Dealmayker for intelligent lead discovery and qualification, then verify contacts in Apollo or use Apollo's sequences for outreach. Dealmayker focuses on the intelligence layer - who fits your ICP and why.
Dealmayker isn't a contact database - we focus on finding the right leads, not the most leads. We use semantic matching to discover highly relevant prospects that traditional filters miss, then provide rich context about why they fit and when to reach out.
Apollo uses demographic filters (title, industry, size, location). Dealmayker understands your value proposition, pain points, and ideal customer characteristics in plain English. We find leads that semantically match even if they use different job titles or describe their problems differently.
Apollo starts at $49/mo but charges per credit for contact exports. Dealmayker starts at $29/mo with transparent pricing. We're solving different problems - Apollo is a contact database, Dealmayker is a sales intelligence engine. Many teams use both.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.