Data Enrichment Tools Comparison

Best Lead Enrichment Tools: Raw Data vs Intelligence

Most enrichment tools provide contact data. Dealmayker provides semantic ICP matching, intent signals, and instant qualification. Know not just WHO they are, but WHY they'll buy.

Dealmayker: Intelligence Beyond Data

Enrichment tools give you contact info. Dealmayker tells you if they're a fit (semantic ICP matching), when to reach out (intent signals), and what to say (conversation starters). Get intelligence, not just data.

  • Semantic ICP matching (not just firmographic filters)
  • Real-time intent signals from multiple sources
  • Instant qualification in seconds
  • Conversation starters based on actual pain points
  • $29/mo flat fee (no per-contact pricing)

Feature Comparison

Feature
Dealmayker $29/mo
Clay $149/mo
Apollo.io $49/mo (limited credits)
ZoomInfo $15,000-$50,000/year
Cognism $1,000+/month
Lusha $29/mo (40 credits)
Contact Data
Company Data
Semantic ICP Matching
Intent Signals
Lead Qualification
Real-time Monitoring
Conversation Starters
Data Waterfall
Chrome Extension
Price per Contact

Detailed Tool Breakdown

Clay

Switch from Clay to Dealmayker for semantic ICP matching, real-time intent signals, and lead qualification. No workflows to build. Try free.

Starting Price
$149/mo
Monthly & Annual

Data teams who love building

Starting At
$149/mo
Setup Time
1-2 weeks learning curve
Contract
Monthly & Annual

Apollo.io

Switch from Apollo.io to Dealmayker for semantic ICP matching, AI-powered lead qualification, and real-time intent signals. Beyond contact data. Try free.

Starting Price
$49/mo (limited credits)
Monthly & Annual plans

Teams who need contact data at scale

Starting At
$49/mo (limited credits)
Setup Time
Search and export lists manually
Contract
Monthly & Annual plans

ZoomInfo

Switch from ZoomInfo to Dealmayker for semantic ICP matching, real-time intent signals, and AI qualification. Enterprise intelligence at startup pricing.

Starting Price
$15,000-$50,000/year
Annual commitment required

Enterprise teams who need massive contact databases

Starting At
$15,000-$50,000/year
Setup Time
Multi-week implementation with sales process
Contract
Annual commitment required

Cognism

Beyond Cognism's B2B database: Get semantic ICP matching, real-time intent signals, and AI qualification. GDPR-compliant intelligence at 90% lower cost.

Starting Price
$1,000+/month
Annual commitment required

European teams needing compliant B2B contact data

Starting At
$1,000+/month
Setup Time
Sales-led onboarding process
Contract
Annual commitment required

Lusha

Beyond Lusha's contact data: Get semantic ICP matching, intent signals, and lead qualification. Know WHY to reach out, not just HOW. Try free.

Starting Price
$29/mo (40 credits)
Monthly & annual plans

Finding contact information quickly

Starting At
$29/mo (40 credits)
Setup Time
Chrome extension + credit management
Contract
Monthly & annual plans

See Dealmayker In Action

Unlike the tools above, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them

Top 5 Leads to Focus This Week
New Auto-Generated Leads Matching Your ICP
Real-time Buying Signals

Sell to the right companies, at the right time

Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.