Data Enrichment Tools Comparison

Best Lead Enrichment Tools: Raw Data vs Intelligence

Most enrichment tools provide contact data. Dealmayker provides semantic ICP matching, intent signals, and instant qualification. Know not just WHO they are, but WHY they'll buy.

Dealmayker: Intelligence Beyond Data

Enrichment tools give you contact info. Dealmayker tells you if they're a fit (semantic ICP matching), when to reach out (intent signals), and what to say (conversation starters). Get intelligence, not just data.

  • Semantic ICP matching (not just firmographic filters)
  • Real-time intent signals from multiple sources
  • Instant qualification in seconds
  • Conversation starters based on actual pain points
  • $29/mo flat fee (no per-contact pricing)

Feature Comparison

Feature
Dealmayker $29/mo
Clay $149/mo
Apollo.io $49/mo (limited credits)
ZoomInfo $15,000-$50,000/year
Cognism $1,000+/month
Lusha $29/mo (40 credits)
Contact Data
Company Data
Semantic ICP Matching
Intent Signals
Lead Qualification
Real-time Monitoring
Conversation Starters
Data Waterfall
Chrome Extension
Price per Contact

Detailed Tool Breakdown

Clay

Switch from Clay to Dealmayker for semantic ICP matching, real-time intent signals, and lead qualification. No workflows to build. Try free.

Starting Price
$149/mo
Monthly & Annual

Best For

Data teams who love building

Pricing Details

Starting At
$149/mo
Setup Time
1-2 weeks learning curve
Contract
Monthly & Annual

Apollo.io

Switch from Apollo.io to Dealmayker for semantic ICP matching, AI-powered lead qualification, and real-time intent signals. Beyond contact data. Try free.

Starting Price
$49/mo (limited credits)
Monthly & Annual plans

Best For

Teams who need contact data at scale

Pricing Details

Starting At
$49/mo (limited credits)
Setup Time
Search and export lists manually
Contract
Monthly & Annual plans

ZoomInfo

Switch from ZoomInfo to Dealmayker for semantic ICP matching, real-time intent signals, and AI qualification. Enterprise intelligence at startup pricing.

Starting Price
$15,000-$50,000/year
Annual commitment required

Best For

Enterprise teams who need massive contact databases

Pricing Details

Starting At
$15,000-$50,000/year
Setup Time
Multi-week implementation with sales process
Contract
Annual commitment required

Cognism

Beyond Cognism's B2B database: Get semantic ICP matching, real-time intent signals, and AI qualification. GDPR-compliant intelligence at 90% lower cost.

Starting Price
$1,000+/month
Annual commitment required

Best For

European teams needing compliant B2B contact data

Pricing Details

Starting At
$1,000+/month
Setup Time
Sales-led onboarding process
Contract
Annual commitment required

Lusha

Beyond Lusha's contact data: Get semantic ICP matching, intent signals, and lead qualification. Know WHY to reach out, not just HOW. Try free.

Starting Price
$29/mo (40 credits)
Monthly & annual plans

Best For

Finding contact information quickly

Pricing Details

Starting At
$29/mo (40 credits)
Setup Time
Chrome extension + credit management
Contract
Monthly & annual plans
Features

Do less busywork. Close more deals.

Dealmayker turns your ICP, leads, and accounts into daily activation insights - who to talk to, what to say, and why they’re ready now.

Live lead generation

Ideal Customer Profile:

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Do less busywork. Close more deals.

Join hundreds of sales professionals who've upgraded from manual research to Dealmayker-powered insights. Start for free today and see exactly who to contact, what to say, and why now.