Marketing teams choose Bombora for account-level topic surge monitoring in ABM campaigns. Sales reps choose Dealmayker when they need to qualify individual leads and take action today. Get semantic ICP matching, real-time buying signals, instant qualification, and conversation starters - not weekly surge reports requiring analysis.
| What You Need | Bombora | Dealmayker |
|---|---|---|
| Philosophy | Account-level intent data provider tracking topic research across Data Co-op | Lead-level sales intelligence providing instant qualification and buying context |
| Primary use case | ABM campaign targeting - identify which accounts are researching your category | Sales prospecting - qualify leads, detect intent, personalize outreach immediately |
| Data granularity | Account-level aggregation: 'This company is researching cybersecurity' (no individual contacts) | Lead-level intelligence: 'This VP Engineering at Acme matches your ICP 89%, here's why reach out' |
| Intent measurement | Topic surge scores (0-100) comparing 3-week activity vs 12-week baseline across 13,000+ topics | Behavioral buying signals: hiring patterns, funding, job changes, social activity, company growth |
| Time to action | Weekly surge reports → manual analysis → identify contacts → research → outreach | Instant: ICP fit score, buying signals, conversation starters in <30 seconds per lead |
| ICP matching | Upload target account list with firmographic filters (industry, size, revenue) | Define ICP in natural language describing ideal customer, value prop, pain points - semantic matching |
| Actionability | Tells you 'Account X is surging on Topic Y' - sales team must research who to contact and why | Provides contact, ICP fit explanation, buying signals, and AI conversation starters ready to use |
| Data source | 5,000+ B2B websites in Data Cooperative tracking anonymous content consumption | Public signals: LinkedIn, job posts, funding announcements, social activity, company websites |
| Target user | Marketing ops teams running ABM campaigns and digital advertising | Sales reps and BDRs doing daily prospecting and lead qualification |
| Pricing model | Enterprise pricing based on data volume, topic count, integrations - typically $20K-50K+/year | Self-service $29/month flat rate - no enterprise sales cycle, start immediately |
| Setup complexity | Upload account lists, select topic clusters, configure integrations, weekly report analysis | Describe your ICP in 5 minutes, start qualifying leads immediately |
"Bombora tells you 'Account X is researching cloud security topics' but doesn't tell you who at that account to contact, whether they match your ICP, or what to say. Sales reps need lead-level intelligence with specific contacts, qualification context, and conversation starters - not account-level topic aggregations requiring additional research."
"Bombora's weekly surge reports require analysis, contact identification, and manual research before you can take action. By the time you analyze the surge data, identify contacts, and craft outreach - the opportunity has cooled. Dealmayker provides instant qualification on any lead with immediate conversation starters. Sales velocity requires real-time intelligence, not weekly batches."
"A company researching 'marketing automation' doesn't mean they're qualified for your solution or ready to buy. Dealmayker's semantic ICP matching tells you if they're the right fit, while behavioral buying signals (hiring, funding, growth) indicate actual buying readiness - not just content consumption patterns. Context matters more than topic surges."
Unlike Bombora, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Bombora is an account-level intent data provider tracking topic research across 5,000+ B2B websites, measuring which companies are surging on specific topics for ABM campaign targeting. Dealmayker is lead-level sales intelligence providing instant ICP qualification, buying signals, and conversation starters for individual prospects. Bombora tells marketing teams which accounts are researching; Dealmayker tells sales reps which leads to call and why.
Yes, they serve different teams and stages. Marketing ops uses Bombora for account-level ABM targeting and digital advertising based on topic surge data. Sales reps use Dealmayker for lead-level qualification and immediate prospecting action. Workflow: Bombora identifies surging accounts → Dealmayker qualifies individual contacts at those accounts → Sales reaches out with context and conversation starters.
Because sales reps need to know WHO to call, not just WHICH company is researching. Bombora's account-level aggregation tells you 'Acme Corp is researching your category' but leaves you to figure out: Who's the right contact? Do they match your ICP? Why should they care about your solution? What should you say? Dealmayker answers all these questions at the individual lead level with instant qualification.
Bombora measures topic surge scores by comparing recent content consumption (3 weeks) against baseline (12 weeks) across 13,000+ predefined topics - tells you accounts are researching your category. Dealmayker detects behavioral buying signals (hiring, funding, job changes, growth) specific to each lead - tells you they're showing buying readiness for your solution. Different signals: topic research patterns vs behavioral buying indicators.
Bombora delivers weekly surge reports requiring manual analysis, contact identification, research, and message crafting before you can take action - adds 2-7 days before outreach. Dealmayker provides instant qualification with contact, ICP fit, buying signals, and conversation starters in <30 seconds - take action immediately. By the time you analyze a weekly surge report, the lead has moved on or competitors have reached them first.
No, and that's intentional. Bombora aggregates anonymous content consumption across 5,000+ B2B websites for account-level topic research patterns - optimized for ABM campaign targeting at scale. Dealmayker analyzes public signals (LinkedIn, jobs, funding, social) for lead-level qualification and buying readiness - optimized for sales rep action speed. Different data sources for different use cases: marketing scale vs sales velocity.
Most effective workflow combines both: (1) Bombora identifies accounts surging on relevant topics for ABM targeting, (2) Dealmayker qualifies individual leads at those accounts with ICP scoring and buying signals, (3) Sales reaches out with personalized context and conversation starters. Use Bombora for 'which accounts' (marketing), Dealmayker for 'which contacts and why' (sales).
Bombora uses enterprise pricing ($20K-50K+/year) based on data volume, topic count, and integrations - requires sales process, annual contracts, and account management. Dealmayker is self-service at $29/month flat rate - start immediately, no sales cycle, cancel anytime. Different pricing models reflect different buyers: marketing ops teams with budgets vs individual sales reps needing immediate tools.
Because topic research doesn't always equal buying readiness or ICP fit. A company researching 'CRM software' doesn't tell you if they match your ideal customer profile, have budget/authority, or are ready to buy - just that they're consuming content. Dealmayker's semantic ICP matching and behavioral buying signals (hiring, funding, growth) provide more actionable sales intelligence than topic consumption patterns.
Bombora: Marketing-focused with ROI from better ABM campaign targeting and ad efficiency - measured in campaign performance and pipeline influence over months. Dealmayker: Sales-focused with ROI from faster lead qualification and higher conversion rates - measured in immediate prospecting productivity and deals closed. Different ROI timelines: strategic marketing optimization vs tactical sales acceleration.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.