Sales teams choose Dealmayker over Clearbit when they need more than company data - they need sales intelligence. Get semantic ICP matching, buying intent signals, instant qualification, and conversation starters that tell you not just who to reach, but why they'll care and when to reach out - at 85% lower cost.
| What You Need | Clearbit | Dealmayker |
|---|---|---|
| Philosophy | Enrich contacts with firmographic data (company size, industry, tech stack) | Enrich with sales context: ICP fit, buying signals, 'why now', and how to approach |
| Primary use case | Fill missing fields in your CRM with company information | Qualify leads, detect intent, and provide personalized outreach context in seconds |
| ICP matching | Filter by firmographic criteria (revenue, employee count, industry) | Semantic ICP matching - describe your ideal customer in plain language, AI scores every lead |
| Intent signals | Static data points (tech stack, funding, employee count) | Live buying signals: hiring patterns, job changes, funding, growth, social activity |
| Actionability | Provides data; you figure out what to do with it | Provides context, conversation starters, and personalized angles - ready to use |
| Personalization | Company facts you can reference (location, size, tech stack) | AI-generated conversation starters based on recent activity, pain points, and your value prop |
| Qualification | Manual - you interpret firmographic data to qualify leads | Automated - instant ICP fit scores with explanations of why leads qualify or don't |
| Setup | API integration with your tech stack, field mapping | Define ICP in plain English, start analyzing leads in 5 minutes |
| Pricing | $199-999+/month with annual commitment | $29/month, no contracts, cancel anytime |
| Best for | Marketing ops teams needing to fill CRM fields with accurate company data | Sales teams needing to qualify leads, detect intent, and personalize outreach at scale |
"Clearbit tells you a company has 150 employees and $10M revenue. Dealmayker tells you they just hired a VP of Sales, posted 3 SDR jobs, and their CEO is talking about pipeline problems on LinkedIn - so reach out NOW with a specific angle. Context wins deals, not data points."
"When you have 200 leads to contact, knowing their tech stack doesn't help you write personalized messages. Dealmayker provides ready-to-use conversation starters based on recent activity, pain points, and your value prop - so every outreach is relevant and timely, not generic."
"Clearbit fills in missing fields. Dealmayker tells you if a lead is worth reaching out to and why. Get instant ICP fit scores, buying readiness assessments, and explanations of what makes each lead qualified - so you focus on leads likely to convert, not just complete records."
Unlike Clearbit, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Clearbit is a data enrichment tool - it fills in missing company information like revenue, employee count, tech stack, and industry. Dealmayker is a sales intelligence platform - we provide sales context including ICP fit scores, buying intent signals, conversation starters, and 'why this prospect matters now' insights. Clearbit gives you data; Dealmayker gives you actionable intelligence.
We serve different purposes. Use Clearbit if you need to bulk-fill CRM fields with firmographic data. Use Dealmayker if you need to qualify leads, detect buying intent, and generate personalized outreach context. Many teams use both: Clearbit for CRM hygiene, Dealmayker for sales intelligence that drives outreach decisions and personalization.
Data enrichment tells you facts: company size, industry, tech stack. Sales intelligence tells you context: Is this lead a good fit? Are they showing buying intent? What should I say to them? When should I reach out? Dealmayker combines data analysis with AI to provide qualification scores, intent signals, and conversation starters - everything you need to act, not just know.
Yes, we analyze company information including size, industry, growth signals, and tech stack - but we go further by interpreting what this data means for your specific sales motion. Instead of just returning '150 employees', we tell you they're rapidly hiring in sales roles, which signals budget and buying readiness for your solution.
Clearbit uses firmographic filters: 'companies with 50-200 employees in SaaS'. Dealmayker uses semantic ICP matching: you describe your ideal customer in plain language ('B2B SaaS companies scaling outbound who struggle with personalization'), and our AI finds matches based on meaning, not just demographics. This catches high-fit leads that firmographic filters would miss.
Clearbit costs $199-999+/month for data enrichment with annual commitments. Dealmayker costs $29/month with no contract for sales intelligence including ICP matching, intent signals, and conversation starters. If you just need data fields filled, Clearbit makes sense. If you need sales context that helps you qualify and convert leads, Dealmayker delivers 10x more value at 85% lower cost.
Yes - Dealmayker provides enrichment data that can be exported to your CRM, but our strength is providing sales-ready intelligence, not just filling fields. We give you ICP fit scores, buying signals, pain points, and conversation starters - information that helps sales reps act, not just admins keep records clean.
Clearbit requires 1-2 weeks for API integration, webhook setup, field mapping, and testing. Dealmayker takes 5 minutes - define your ICP in plain English, paste a profile URL or upload a lead list, and get instant sales intelligence. No API keys, no field mapping, no technical setup required.
Yes, but more comprehensively. Clearbit's intent primarily tracks tech stack changes and firmographics. Dealmayker monitors hiring patterns, job changes, funding, social media activity, company growth signals, and behavioral indicators - then combines these signals with your ICP to tell you exactly why this lead matters now and how to approach them.
Many teams use Clearbit for automated CRM enrichment to keep records clean, and Dealmayker for sales intelligence to qualify leads and personalize outreach. This gives you complete data records plus actionable sales context. However, most sales teams find Dealmayker alone sufficient - we provide enough enrichment data along with the sales context to drive effective outreach.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.