Sales teams choose Dealmayker over Common Room when reps need instant lead qualification instead of complex signal orchestration. Get semantic ICP matching, real-time intent signals, instant qualification, and conversation starters in seconds - without managing 50+ integrations or building custom workflows. 95% lower cost with zero platform overhead.
| What You Need | Common Room | Dealmayker |
|---|---|---|
| Philosophy | Customer intelligence platform unifying 50+ signal sources with Person360 identity resolution | Sales intelligence focused on instant lead qualification with semantic ICP matching |
| Primary use case | PLG/CLG signal orchestration: product usage, community, GitHub, social, web across GTM teams | Daily sales prospecting: instant qualification, intent detection, personalized outreach |
| Signal sources | 50+ integrations: product, CRM, community (Slack, Discord), GitHub, social, web, events | Public signals: hiring patterns, job changes, funding, social activity, company growth |
| Setup complexity | Connect 5-15 tools, configure Person360, build custom workflows, train teams | 5 minutes: define ICP in plain English, start analyzing leads immediately |
| Target user | RevOps, PLG teams, community managers, DevRel coordinating signals across GTM | Sales reps and BDRs qualifying leads and booking meetings |
| ICP matching | Segment building based on product usage patterns, community engagement, firmographics | Semantic ICP matching - describe ideal customer in plain language, instant scoring |
| Intent signals | Product usage spikes, GitHub activity, community engagement, job changes across channels | Market intent: hiring velocity, funding, leadership changes, social buying signals |
| Workflow automation | Custom plays, Slack alerts, CRM syncs, automated sequences triggered by signal combinations | Instant qualification output - reps act on results immediately, no workflow building |
| Personalization | Signal-based outreach context from product and community activity | AI conversation starters based on public activity, pain points, and your value prop |
| Best for | PLG companies with product usage data, active communities, DevRel teams, RevOps resources | Traditional B2B sales teams needing instant qualification without product/community signals |
| Pricing | $1,500-3,000+/month based on contacts and integrations | $29/month per user, no integration fees, cancel anytime |
"Common Room excels at unifying product usage, GitHub activity, community engagement, and social signals. But if you're not running PLG/CLG motion or don't have these signal sources, you're paying for platform complexity you can't use. Dealmayker works with public market signals that exist for any B2B company - no product telemetry or community required."
"When reps just need to qualify leads and detect buying intent, Common Room's 50+ integrations, Person360 resolution, and custom workflow builder is massive complexity overhead. Dealmayker delivers instant qualification in 30 seconds without managing integrations, building workflows, or training on platform features. Simple beats sophisticated for daily prospecting."
"Common Room costs $1,500-3,000+/month for customer intelligence orchestration built around product-led and community-led growth. If you're running traditional outbound sales without product usage signals or active communities, you're paying for capabilities you'll never use. Dealmayker delivers sales intelligence at $29/month - 98% lower cost with zero unused features."
Unlike Common Room, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Common Room is a customer intelligence platform that unifies 50+ signal sources (product usage, community engagement, GitHub activity, social, web) with Person360 identity resolution and workflow automation - built for PLG/CLG companies with RevOps teams. Dealmayker is sales intelligence focused on instant lead qualification using public market signals - built for traditional B2B sales teams who need quick answers without platform complexity.
Choose Common Room if you're running product-led or community-led growth with product usage telemetry, active communities (Slack, Discord, forums), GitHub projects, and RevOps resources to manage 50+ integrations and custom workflows. Choose Dealmayker if you're running traditional outbound sales where reps need instant qualification on any lead using public market signals - no product usage or community data required.
Common Room's value comes from unifying product, community, and customer signals into Person360 profiles. Without product telemetry, active communities, or GitHub projects, you're paying for signal sources you don't have. Dealmayker works with public market signals that exist for any company: hiring patterns, funding, job changes, social activity. No product usage or community engagement required.
Dealmayker focuses on public market intelligence rather than internal product/community signals. If you need to orchestrate signals from your product analytics, community platforms, and customer data, Common Room is purpose-built for that. If you need instant qualification using public signals for any lead (whether they use your product or not), Dealmayker is more direct and simpler.
Common Room requires connecting 5-15 integrations (CRM, product analytics, community platforms, social, GitHub), configuring Person360 identity resolution, building custom workflows, and training teams on signal interpretation - typically 2-4 weeks. Dealmayker takes 5 minutes: define ICP in plain English and start analyzing leads. The question is whether you need signal orchestration (complex) or lead qualification (simple).
Common Room costs $1,500-3,000+/month based on contacts and integrations - justified for PLG companies with product usage and community data generating unique signals. Dealmayker costs $29/month per user - designed for sales teams who need qualification without specialized signal sources. If you're not PLG/CLG, Common Room's pricing doesn't match traditional sales needs.
Common Room can support outbound sales if you have product trials, freemium users, or community members showing intent. But without these first-party signals, you're using an enterprise customer intelligence platform just for basic enrichment and job changes - overkill and overpriced. Dealmayker is built specifically for outbound prospecting: instant qualification and market intent detection.
Common Room requires ongoing management: maintaining 50+ integrations, configuring Person360 resolution, building and optimizing workflows, and coordinating signal interpretation across GTM teams. This typically needs RevOps or operations resources. Dealmayker is self-service - reps define ICP, analyze leads, and act on intelligence independently without ops overhead.
If you're planning to build product-led growth with freemium tiers, community programs, or open source projects, Common Room becomes more valuable as those signal sources come online. Start with Dealmayker for immediate prospecting needs now ($29/month), then add Common Room later when you have product usage and community signals worth orchestrating. No need to pay for future capabilities today.
Dealmayker: reps qualify leads and book meetings day one with instant qualification. Common Room: value grows over time as signal sources are connected, workflows are built, and teams learn to interpret unified customer profiles - typically months to full ROI. Different timelines because they solve different problems: Common Room optimizes PLG/CLG orchestration; Dealmayker accelerates immediate prospecting.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.