Sales teams choose Dealmayker over Ocean.io when they need more than lookalike lists - they need to know who's ready to buy now. Get semantic ICP matching, real-time intent signals, instant qualification, and conversation starters that tell you not just who matches your customers, but who's showing buying behavior right now - at 63% lower cost.
| What You Need | Ocean.io | Dealmayker |
|---|---|---|
| Philosophy | Find companies similar to your best customers using vectorization and pattern matching | Find companies showing buying intent and perfect ICP fit using semantic matching + live signals |
| Primary signal | Similarity to existing customers (lookalike matching based on company DNA) | Buying readiness right now (intent signals, hiring patterns, job changes, growth indicators) |
| ICP matching | Lookalike algorithm based on your customer URLs and patterns | Semantic ICP matching - describe your ideal customer in plain language, AI finds them |
| Use case | TAM/SAM/SOM discovery, market mapping, finding similar companies at scale | Instant lead qualification, buying signal detection, and personalized outreach context |
| Intent signals | Static similarity metrics (company DNA, industry, size, tech stack) | Live buying signals: hiring velocity, funding, job changes, social activity, growth patterns |
| Timing intelligence | Companies that look like your customers (no timing indicators) | Companies showing buying intent right now with 'why this moment matters' context |
| Personalization | Company profiles and contact data for similar companies | AI-generated conversation starters based on recent activity, pain points, and your value prop |
| Qualification | Manual review of lookalike matches to determine fit | Automated ICP fit scoring with instant qualification and buying readiness assessment |
| Best for | Market research, TAM analysis, building broad target account lists for ABM campaigns | Sales teams qualifying leads instantly, detecting intent, and personalizing outreach at speed |
| Pricing | $79-129+/month | $29/month, no contracts, cancel anytime |
"Ocean.io tells you a company looks like your customers. Dealmayker tells you they're hiring SDRs, just raised funding, and their VP of Sales is posting about pipeline problems - so they're ready to buy NOW. Intent signals beat similarity matching when you need pipeline this quarter, not just market maps."
"When you have quota to hit, TAM discovery doesn't help you close deals faster. Dealmayker finds leads showing active buying behavior with perfect timing context. Instead of 'here are 5,000 similar companies', you get '23 companies showing high buying intent this week' with conversation starters to engage them immediately."
"Ocean.io gives you lookalike company lists and contact data. Dealmayker gives you the 'why reach out now' context and personalized conversation starters. When every lead comes with ICP fit scores, buying signals, and ready-to-use outreach angles, your conversion rate goes up 3-5x compared to cold lists."
Unlike Ocean.io, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Ocean.io is a TAM discovery and lookalike matching platform - it finds companies similar to your existing customers using AI pattern recognition. Dealmayker is a sales intelligence platform that finds companies showing buying intent right now, regardless of similarity. Ocean.io answers 'who looks like my customers?'; Dealmayker answers 'who's ready to buy and why should I reach them now?'
Lookalike matching finds similar companies, but similarity doesn't equal buying readiness. A company can match your customer profile perfectly but have zero budget this year. Dealmayker combines ICP fit with live buying signals - hiring patterns, funding, job changes, social activity - to surface leads who are both a good fit AND showing active buying behavior. This means higher conversion rates and faster sales cycles.
Yes, they're complementary but most teams find Dealmayker alone is sufficient. Use Ocean.io if you need comprehensive market mapping, TAM/SAM/SOM analysis, and building broad account lists for long-term ABM strategies. Use Dealmayker when you need qualified leads with buying signals now. Most sales teams realize intent-driven qualification generates more pipeline than static lookalike lists.
Dealmayker uses semantic ICP matching instead of lookalike algorithms. You describe your ideal customer in plain language, and our AI finds matches based on meaning and context - not just pattern similarity. This catches high-fit leads that lookalike matching would miss because they don't 'look like' your customers but have the same pain points and buying triggers your solution addresses.
Ocean.io uses vectorization to create mathematical representations of company profiles and find similar patterns. Dealmayker uses semantic matching to understand the meaning behind your ICP description and find companies that match your criteria contextually. Vectorization finds statistical similarity; semantic matching finds conceptual fit. This means more relevant leads even when they describe themselves differently.
Ocean.io costs $79-129+/month for lookalike matching and TAM discovery. Dealmayker costs $29/month for ICP matching, intent signals, qualification, and conversation starters. If you're in market research mode mapping your TAM, Ocean.io makes sense. If you're in revenue mode needing qualified leads with buying context, Dealmayker delivers 5-10x more qualified meetings per dollar spent.
Dealmayker focuses on qualified lead generation and sales intelligence rather than comprehensive TAM mapping. If you need to build a 10,000-company addressable market list for board presentations, Ocean.io is better. If you need to find 100 high-fit companies showing buying intent this month, Dealmayker is purpose-built for that and delivers results faster at lower cost.
Ocean.io requires connecting your CRM, uploading customer URLs, and letting the algorithm learn patterns (1-2 days minimum). Dealmayker takes 5 minutes - describe your ICP in plain English, paste profile URLs or upload a lead list, and get instant qualification with intent signals. No training period, no algorithm learning phase, no CRM integration required to start.
This is a major advantage for Dealmayker. Ocean.io's lookalike matching is only as good as your existing customer base - if you've been selling to the wrong accounts, it finds more wrong accounts. Dealmayker lets you define your ideal customer independently of who you've sold to, so you can pivot your targeting based on strategy rather than historical accident.
Yes, Dealmayker provides company profiles and contact information for discovered leads, but our differentiation is the sales intelligence layer - ICP fit scores, buying signals, personalization angles, and conversation starters. Ocean.io gives you contacts at similar companies; Dealmayker gives you context on why each contact is worth reaching out to and exactly what to say when you do.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.