Sales teams choose Dealmayker over Pocus when they don't have product usage data or run traditional B2B sales motions. Get semantic ICP matching, real-time intent signals, instant qualification, and conversation starters using public market signals - no freemium, no product telemetry, no PQL scoring required. 97% lower cost for traditional sales teams.
| What You Need | Pocus | Dealmayker |
|---|---|---|
| Philosophy | Product-led sales platform converting freemium users into paid customers using product usage signals | Sales intelligence for any B2B company using public market signals regardless of sales motion |
| Data dependency | Requires product usage telemetry, data warehouse, freemium/trial users to generate PQLs | Works with public signals - hiring patterns, funding, job changes, social activity |
| Sales motion fit | Product-led growth (PLG) companies with self-serve trials converting to paid | Traditional B2B sales - outbound prospecting, no product usage data needed |
| Setup requirements | Connect data warehouse, integrate product analytics, define PQL scoring models, build playbooks | 5 minutes: define ICP in plain English, start analyzing any lead immediately |
| ICP matching | PQL scoring based on product usage patterns, feature adoption, account fit | Semantic ICP matching using natural language - no product usage required |
| Intent signals | Product usage spikes, feature adoption, workspace creation, pricing page visits | Market intent: hiring velocity, funding, leadership changes, social buying signals |
| Lead source | Existing freemium/trial users already using your product | Any company or lead in your market - whether they know about you or not |
| Use case | Converting self-serve signups, expanding existing users, identifying hand-raisers | Cold outbound prospecting, lead qualification, market intelligence on any prospect |
| Personalization | Outreach based on product usage patterns and feature engagement | AI conversation starters based on public activity, pain points, company signals |
| Best for | PLG/freemium SaaS companies with product usage data converting free users to paid | Traditional B2B sales teams prospecting without product usage telemetry |
| Pricing | $1,000-2,000+/month for platform + data warehouse costs | $29/month per user, no data infrastructure required |
"Pocus is purpose-built for PLG companies converting freemium users with product usage signals. If you don't have self-serve trials, product telemetry, or data warehouses with usage events, Pocus's core value prop disappears. Dealmayker works for any B2B company using public market signals - no product data infrastructure required."
"Pocus excels at identifying which trial users to convert based on product usage. But if your sales motion is cold outbound to companies who've never heard of you, product usage signals don't exist. Dealmayker qualifies any prospect in your market using hiring patterns, funding, job changes, and social signals - whether they're using your product or not."
"Pocus costs $1,000-2,000+/month for product-led sales orchestration plus data warehouse infrastructure. If you're not converting freemium users or analyzing product usage, you're paying for PLG capabilities you'll never use. Dealmayker delivers traditional sales intelligence at $29/month - 97% cost savings without unused PLG features."
Unlike Pocus, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Pocus is a product-led sales platform for PLG/freemium companies that converts self-serve users into paid customers using product usage signals (PQLs, feature adoption, usage spikes). It requires product telemetry, data warehouses, and trial users. Dealmayker is traditional sales intelligence for any B2B company using public market signals (hiring, funding, job changes). It works without product usage data or freemium motions.
Choose Pocus if you're a PLG/freemium company with self-serve trials, product usage telemetry, data warehouse infrastructure, and want to convert existing users based on product engagement. Choose Dealmayker if you're running traditional B2B sales, prospecting cold accounts, or don't have product usage data to analyze. Different sales motions entirely.
Pocus's core value is surfacing product-qualified leads (PQLs) from your trial/freemium user base using usage signals. Without product telemetry or self-serve users, there's nothing for Pocus to analyze. Dealmayker works with public market signals that exist for any company - no product data, freemium motion, or data infrastructure required.
No - Dealmayker doesn't integrate with product analytics or analyze usage patterns. If you need to score trial users based on feature adoption or workspace creation, Pocus is purpose-built for that. Dealmayker focuses on market intelligence for outbound prospecting: qualifying cold leads using hiring patterns, funding, and social signals regardless of product usage.
Pocus requires: data warehouse with product events, product analytics integration, CRM connection, PQL scoring model definition, playbook configuration - typically 2-4 weeks. Dealmayker requires: defining your ICP in plain English - takes 5 minutes. The setup difference reflects fundamentally different data sources: internal product telemetry vs public market signals.
Pocus costs $1,000-2,000+/month for PLG orchestration plus data warehouse costs - justified when converting thousands of freemium users with product data. Dealmayker costs $29/month for traditional sales intelligence - designed for outbound prospecting without product telemetry. If you're not PLG, Pocus pricing doesn't match traditional sales economics.
Pocus can incorporate external intent signals, but its core strength is analyzing your existing user base with product usage data. For cold prospects who've never used your product, there are no usage signals to analyze. Dealmayker is built specifically for cold outbound: qualifying any prospect using public market intelligence without requiring product engagement.
If you're building freemium tiers or self-serve trials, Pocus becomes valuable when you have product usage data to analyze. Start with Dealmayker for immediate outbound prospecting needs today ($29/month), then add Pocus later when you have thousands of trial users generating usage signals. No need to pay for PLG capabilities before you're PLG.
Pocus requires: data warehouse with product events, engineering to instrument tracking, and RevOps to build scoring models. This infrastructure investment makes sense for PLG companies with product data to leverage. Dealmayker requires: zero technical infrastructure - works standalone analyzing public signals. Different technical requirements for different sales motions.
Dealmayker: reps qualify cold prospects and book meetings day one using market intelligence. Pocus: value grows as product usage data accumulates, PQL models are tuned, and playbooks are optimized - typically months to full ROI. Different timelines because they serve different stages: Pocus optimizes user conversion; Dealmayker accelerates prospect discovery.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.