Marketing teams choose RollWorks for multi-channel ABM advertising, retargeting, and campaign measurement. Sales reps choose Dealmayker when they need to qualify leads and prospect today. Get semantic ICP matching, real-time buying signals, instant qualification, and conversation starters - not advertising dashboards and campaign analytics.
| What You Need | RollWorks (AdRoll ABM) | Dealmayker |
|---|---|---|
| Philosophy | Marketing-first ABM platform orchestrating multi-channel advertising campaigns | Sales-first intelligence tool providing instant lead qualification and prospecting context |
| Primary use case | Run targeted ad campaigns (display, LinkedIn, retargeting) to engage buying committees at target accounts | Qualify individual leads with ICP scoring, buying signals, and conversation starters for outbound prospecting |
| Core capability | Account-based advertising with DSP, multi-channel campaign management, ad performance analytics | Lead intelligence with semantic ICP matching, intent detection, instant qualification |
| Target user | Marketing ops teams, demand gen managers, ABM program managers running campaigns | Sales reps, SDRs, BDRs doing daily prospecting and lead qualification |
| Activation method | Digital advertising (display, social, retargeting), sales automation alerts for engaged accounts | Direct sales outreach with personalized context - qualification insights for every prospect |
| ICP definition | Firmographic filtering (industry, size, revenue) with account fit scoring based on historical data | Natural language ICP definition describing ideal customers, pain points, value props - semantic matching |
| Intent signals | Keyword intent data, account spike alerts, engagement scoring from ad interactions and website visits | Behavioral buying signals: hiring patterns, funding, job changes, social activity, growth indicators |
| Output format | Campaign dashboards, ad performance metrics, account journey stages, spike alerts to CRM | Qualified lead profiles with ICP fit scores, buying signal explanations, AI conversation starters |
| Sales enablement | Sales Insights alerts when target accounts show engagement with ads or website - reps research what to say | Instant qualification with context: 'This lead matches your ICP 89%, just raised funding, here's what to say' |
| Setup complexity | Platform onboarding, target account list uploads, campaign creation, ad creative development, multi-channel setup | Define ICP in 5 minutes, start qualifying leads immediately - no campaigns or creative needed |
| Pricing model | Platform fees + ad spend, based on account volume and features - typically $1,500-3,000+/month minimum | Flat $29/month - no ad spend, no platform fees, no minimums |
"RollWorks runs advertising campaigns to engage target accounts, but when a Sales Insights alert fires ('Account X clicked your ad'), reps still need to research: Who's the right contact? Do they match our ICP? Why should they care? What should I say? Dealmayker provides instant qualification with all this context for every lead - no campaign setup, no ad spend, no waiting for engagement signals."
"RollWorks is built for marketing ops teams managing multi-channel ABM campaigns with advertising budgets, campaign analytics, and CRM integrations. Individual sales reps need simple, fast lead qualification - not advertising dashboards and journey stage tracking. Dealmayker is designed for the rep doing 50 prospecting calls today, not the marketing team planning next quarter's campaign."
"RollWorks requires platform fees ($1,500-3,000+/month) PLUS advertising spend to engage accounts - total investment often $50K-100K+/year. That budget makes sense for marketing teams running coordinated ABM campaigns at scale. Individual sales reps need affordable qualification intelligence: $29/month for unlimited lead analysis, no ad spend required, start prospecting today."
Unlike RollWorks (AdRoll ABM), Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
RollWorks is a marketing-first ABM platform for orchestrating multi-channel advertising campaigns (display, LinkedIn, retargeting) to engage buying committees at target accounts. Dealmayker is a sales-first intelligence tool providing instant lead qualification with ICP scoring, buying signals, and conversation starters. RollWorks activates through paid advertising; Dealmayker activates through informed sales outreach. Different channels, different users, different budgets.
Yes, they're complementary. Marketing uses RollWorks to run ABM ad campaigns generating awareness and engagement at target accounts. When RollWorks Sales Insights alerts fire ('Account engaged with ads'), sales uses Dealmayker to instantly qualify which contacts to reach out to, whether they match your ICP, and what to say. Workflow: RollWorks (marketing engagement) → Dealmayker (sales qualification) → personalized outreach.
Because the buying processes are completely different. Marketing teams running ABM campaigns need advertising platforms with campaign management, creative tools, multi-channel orchestration, and performance analytics - RollWorks excels at this. Individual sales reps need fast lead qualification they can act on immediately - not advertising dashboards. Dealmayker is built for 'I have 50 calls to make today, tell me who's qualified' not 'Let's plan next quarter's campaign.'
RollWorks tracks keyword intent and engagement signals from advertising interactions and website visits, alerting sales when accounts show activity - tells you they're engaged with your ads. Dealmayker detects behavioral buying signals (hiring, funding, job changes, growth) from public sources - tells you they're showing buying readiness regardless of ad engagement. Different signals: advertising response vs business activity.
Then RollWorks' core value (multi-channel advertising to target accounts) won't be accessible - you need advertising spend to activate the platform. Dealmayker requires zero advertising budget - it's pure sales intelligence providing lead qualification and prospecting context. Pay $29/month for qualification insights, not thousands in platform fees plus ad spend for campaign execution.
RollWorks is an enterprise ABM platform with advertising DSP, multi-channel campaign management, creative tools, journey stage tracking, and extensive integrations - built for marketing teams managing substantial advertising budgets. Dealmayker is a focused sales intelligence tool providing instant lead qualification - built for individual reps doing daily prospecting. Different scope: full ABM orchestration vs targeted qualification intelligence.
No - and that's intentional. RollWorks provides campaign creation, ad creative management, multi-channel orchestration, journey tracking, and performance analytics for marketing teams. Dealmayker provides lead qualification, ICP scoring, buying signals, and conversation starters for sales reps. If you need ABM campaign management, use RollWorks. If you need instant lead qualification, use Dealmayker. Different jobs to be done.
Perfect complement! Marketing continues running RollWorks campaigns to generate awareness and engagement at target accounts. Sales reps use Dealmayker to qualify leads (both from RollWorks engagement and from their own prospecting), understand ICP fit, detect buying signals, and get conversation starters. RollWorks tells you which accounts are engaged; Dealmayker tells you which contacts are qualified and what to say.
RollWorks requires substantial setup: upload target account lists, configure integrations (CRM, MAP), create campaigns, develop ad creative, set up multi-channel tracking, configure journey stages - typically weeks with marketing ops involvement. Dealmayker: define your ICP in plain language (5 minutes), start qualifying leads immediately. Different complexity reflects different use cases: marketing campaign orchestration vs sales rep prospecting.
RollWorks: Marketing-focused with ROI from ABM campaign performance, pipeline influence from engaged accounts, and improved marketing-sales alignment - measured over quarters in campaign impact. Dealmayker: Sales-focused with ROI from faster lead qualification, higher-quality outreach, and improved conversion rates - measured immediately in daily prospecting productivity. Different ROI horizons: strategic campaign effectiveness vs tactical sales efficiency.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.