Sales teams choose Dealmayker over Warmly when they want to proactively discover qualified leads instead of waiting for website traffic. Get semantic ICP matching, instant qualification, and real-time intent signals to find buyers before they visit your site - at 90% lower cost with no vendor lock-in.
| What You Need | Warmly | Dealmayker |
|---|---|---|
| Philosophy | Wait for prospects to visit your website, then engage them | Proactively discover qualified leads matching your ICP before they know you exist |
| Lead discovery | Limited to identifying anonymous website visitors after they arrive | AI-powered discovery of leads matching >70% of your ICP across the entire market |
| Dependence | Requires steady website traffic to generate leads | Works independently - find qualified buyers whether they visit your site or not |
| Intent signals | Website behavior tracking (pages viewed, time on site) | Multi-signal intent: hiring patterns, job changes, funding, tech adoption, social activity |
| Coverage | Only prospects who happen to visit your website (reactive) | Entire addressable market matching your ICP (proactive) |
| ICP matching | Basic firmographic filtering of website visitors | Semantic ICP matching - describe your ideal customer in plain language, AI finds them |
| Setup complexity | Website tracking scripts, integration with existing tech stack | Define your ICP in plain English, start in 5 minutes |
| Pricing | $700+/month with annual commitment | $29/month, no contracts, cancel anytime |
| Best for | Companies with high website traffic wanting to identify anonymous visitors | Teams wanting to proactively build pipeline with qualified leads before competitors reach them |
"When you need consistent pipeline but can't rely solely on inbound traffic, Dealmayker lets you proactively discover qualified buyers. Instead of waiting for prospects to find you, you reach them first with context about why they'll care - before your competitors do."
"Warmly makes you dependent on website visitors showing up. Dealmayker gives you agency - actively discover leads matching your exact ICP criteria, qualify them instantly, and reach out with personalized context. Build pipeline on your terms, not based on who happens to Google you."
"Website visitor tracking only shows you 2-5% of your total addressable market - the tiny fraction already aware of you. Dealmayker surfaces the other 95%: qualified buyers who match your ICP but haven't discovered you yet. Reach them first with intent signals and personalized angles."
Unlike Warmly, Dealmayker shows you who's ready to buy, why they're in-market, and exactly how to approach them
Warmly is a reactive tool - it waits for prospects to visit your website, then identifies them and triggers engagement. Dealmayker is proactive - we help you discover qualified leads across your entire addressable market based on your ICP, whether they've heard of you or not. Warmly shows you who's already interested; Dealmayker finds people who should be interested based on fit and intent signals.
Website visitor tracking only captures the 2-5% of your market already aware enough to Google you. That means you're missing 95%+ of qualified buyers who match your ICP but haven't discovered you yet. Dealmayker surfaces these hidden opportunities with semantic ICP matching and intent signals, so you can reach qualified buyers before competitors do - not after they've already visited 5 competitor sites.
Dealmayker takes a different approach - instead of waiting for website visitors, we proactively discover leads matching your ICP using semantic matching and intent signals. This gives you broader market coverage and lets you reach buyers early in their journey, before they're comparing vendors. You control pipeline generation rather than reacting to inbound traffic patterns.
This is exactly where Dealmayker excels. Warmly requires steady website traffic to be effective - without visitors, there's nothing to identify. Dealmayker works independently of your traffic - we discover qualified leads based on your ICP definition, intent signals, and buying behavior regardless of whether they know about you. Perfect for early-stage companies or businesses in niche markets with lower search volume.
Warmly tracks intent through website behavior: pages viewed, time on site, content consumed. This is valuable but limited to people already on your site. Dealmayker detects intent through hiring patterns, job changes, funding announcements, technology adoption, social media activity, and more - across your entire addressable market. This lets you identify buying intent before prospects start their vendor search.
Yes, they're complementary but most teams find Dealmayker alone is sufficient. Use Warmly if you have high website traffic and want to engage warm inbound visitors. Use Dealmayker to proactively build pipeline with qualified outbound leads. Most customers realize that proactive discovery with Dealmayker generates more qualified pipeline than waiting for website visitors, making Warmly redundant.
Warmly costs $700+/month with annual commitments ($8,400+/year). Dealmayker costs $29/month with no contract ($348/year) - 96% cheaper. Warmly's ROI depends on your website traffic volume. Dealmayker's ROI comes from proactively discovering qualified buyers you wouldn't have found otherwise, typically generating 5-10x more qualified leads per dollar spent.
No - that's the key difference. Warmly requires consistent website traffic to identify visitors. Dealmayker works completely independently of your traffic. You define your ICP in plain language, and we discover qualified leads matching those criteria across the entire market using semantic matching and intent signals. Your pipeline generation isn't limited by your brand awareness or SEO ranking.
Warmly requires 1-2 weeks for tracking script implementation, integration testing, and data verification. Dealmayker takes 5 minutes - define your ICP in plain English, and start discovering qualified leads immediately. No tracking scripts, no technical setup, no waiting for traffic data to accumulate.
Dealmayker helps you continuously discover high-fit accounts, reach out when timing is right, and know exactly what to say.