Founder Playbooks
Stop optimizing for customer 100 when you're at zero
The milestone mindset: why getting from 0→1 requires a completely different strategy than 20→100, and how to avoid the fatal mistake of scaling too early
Tactical guides and frameworks for bootstrapped B2B founders doing their own sales
The milestone mindset: why getting from 0→1 requires a completely different strategy than 20→100, and how to avoid the fatal mistake of scaling too early
Why manual, white-glove service for your first 10 customers is the fastest path to product-market fit (and how it teaches you what to automate later)
Two proven pre-selling tactics to validate your B2B SaaS: clickable prototype demos and text-message beta invites. Get committed customers before writing production code.
Invoice only after delivery and satisfaction. Remove all buyer risk, close skeptical prospects, and turn early customers into advocates - even in risk-averse markets.